In the case of an affiliate store, the publisher’s content is product listings in a store that looks just like a real eCommerce store.
Instead of listing your own products for sale, you list other retailer’s products and redirect visitors to their sites using your affiliate links. When visitors complete their purchase, the retailer pays you a commission and handles product fulfillment directly with that visitor.
- More Affordable: Compared to the investment needed to build, launch and grow a regular ecommerce store, you’ll spend next to nothing to create your affiliate store since affiliate programs are free to join and there’s no product inventory to invest in.
- Less Customer Service: The affiliate merchants you partner with will handle customer facing issues – such as shipping, returns or general inquiries – so you’ll spend little to no time dealing with customer service.
- Brand Recognition: By curating affiliate products from well-known brands in your store, you’ll increase trust and have a better chance of turning visitors into buyers.
- More Offerings: If you have an existing ecommerce store, adding affiliate products into the mix will allow you to increase product offerings and revenue without the investment of expanding your product line.
- Lower Margins: The commission rates offered by the majority of physical product affiliate programs won’t blow you away in terms of generosity, so you’ll earn less on each sale than you would by selling your own products.
- Disjointed Experience: If you curate products from more than one merchant on your site, you’ll have to send visitors to multiple sites when they try to check out with different products. The disjointed experience may leave them frustrated and severely hurt your conversion rate.
- No Guarantees: On the flip side, if your affiliate store doesn’t diversify the number of brands it promotes, your income could take a drastic hit if your main merchant removes you due to Affiliate Nexus Tax law or chooses to close down their affiliate program.
- Product Upkeep: Even with all the tools out there, there’s still manual work required to keep your product links, descriptions and images accurate and up to date.